Posted in Communication

What an idea!

What an idea!

The above advertisement caught my attention for ‘lack of common sense’.

Well I am no ad guru, but tell me why would a person who is ‘challenged to hear or speak’, as is shown very clearly in the advertisement (the ladies use sign language to communicate), buy a mobile phone?

To send an SMS to a travel guide? Sound unreal.

I am sure a lot of research would have been conducted to come up with this ‘idea’.

What surprises me even further is that a leading actor agrees to shoot this story. Must be true! Well maybe, but unconvincing!

It would have been better if this was shot impromptu at any location with the tag line ‘what an idea!’, but then that would have had to be real!

We love the unreal Hindi movies ‘cos we don’t have to use them in our daily lives, but products in advertisements are for the real world to consume. So they better be true and real, like life!! Wah! What an idea!

Cheers!

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Author:

Ananda's career spans over 18 years of experience in Graphic Visualization and Designing for Multimedia Packages/ Web, Multimedia Courseware Development and Corporate Marketing. Ananda is known for integrity, high professional standards and sensitivity to deliver projects within the committed parameters. He is focused on work ethic and positive demeanor at the work place. Ananda is skilled in handling multiple projects and adept at end-to-end development, encompassing Visualization, Creation, and Development of the user experience. He has served as a Graphics Designer and Visualizer for CBT, WBT and web sites. Ananda believes in strong team orientation and ensures interdepartmental co-ordination to support organizational objectives. He has the ability to relate to people at any level of business and management. He possesses invaluable experience of working in multiple technologies across various domains. Ananda is a creative, conscientious and adaptable leader who develops strong working relationships and sets standards for employees.

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