Posted in Design, Device, Technology, Usability

A focused product

Emporia LifeHave you heard of the ‘emporia life’ mobile phone?

I hadn’t till I heard a passing remark about it on a news channel. Some things just stick don’t they and I guess this was one of them. When I searched for it I found something really interesting. Here goes…

I call this post ‘A focused product’ as the makers of the ‘emporia life’ have focused on a part of society who are otherwise neglected or let’s say not very much is targeted towards them; ‘Our senior citizens’.

This phone makes use of – Visual, Sound and Feel factors effectively. Notice these are areas where the elderly are most challenged.

Some features

  • So we have an ‘orange back-light display’ and ‘large buttons’ for better readability and use
  • An excellent ‘speaker’ phone
  • A loud ‘ringer’
  • Powerful ‘vibration’ alert
  • Compatible to ‘hearing devices’

The most important feature however is a ‘big red emergency clip_image001button’ on the back of the phone. This button may be programmed to call up to five numbers for help. This may also be programmed to send off a pre-written SMS to a number in an emergency.

Usability like the word says has everything to do with ‘being able to use’ something. With most of our mobile phone becoming ‘miniscule monsters’, it is reassuring to know, that at last a phone has been particularly designed for the older generation, giving them the security and convenience that a mobile phone can bring.

At last someone has taken ‘off’ the bells and whistles from a mobile phone.



Ananda's career spans over 18 years of experience in Graphic Visualization and Designing for Multimedia Packages/ Web, Multimedia Courseware Development and Corporate Marketing. Ananda is known for integrity, high professional standards and sensitivity to deliver projects within the committed parameters. He is focused on work ethic and positive demeanor at the work place. Ananda is skilled in handling multiple projects and adept at end-to-end development, encompassing Visualization, Creation, and Development of the user experience. He has served as a Graphics Designer and Visualizer for CBT, WBT and web sites. Ananda believes in strong team orientation and ensures interdepartmental co-ordination to support organizational objectives. He has the ability to relate to people at any level of business and management. He possesses invaluable experience of working in multiple technologies across various domains. Ananda is a creative, conscientious and adaptable leader who develops strong working relationships and sets standards for employees.

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